Customers wanting to use recon need to ask themselves several important questions: What qualities should the recon have precisely? What flavor options are available? How can we test everything? And which manufacturing process offers the most advantages? The answers to all these questions can be found in Hamburg where Hauni has built an innovative, high-tech pilot plant. This can be used by customers who are searching for new solutions and already producing recon film themselves from various starting materials – or are planning to do so.
“Test your ideas and recipes with us and design the best end product together with our experts,” says Patrick Fricke, Head of Business Development, inviting customers to try the new pilot plant for themselves. “With our help, you can develop a unique product and manufacture mini-batches surprisingly quickly. This allows you to supply a test market before making any initial investment of your own and with minimal risk,” he adds, summarizing the advantages of the approach.
From the recipe to the test market
The new recon plant and associated TDA (Tobacco Dust Amalgamation) process were developed by Garbuio, the Hauni Group’s specialist for the Primary. “We contribute our specific expertise to the development of a bespoke product – as do the flavor and metrology specialists from our sister companies, Borgwaldt, Borgwaldt Flavor and Sodim,” says Marco Morandin, Head of Sales at Garbuio, highlighting the strong cooperation between colleagues from the various Hauni companies. “This enables us to offer not only individual systems, but also solutions from a single source, from taste and recipe development to the design of the final product.” In addition to the TDA, the pilot plant includes a Strip Cut Maker (SCM), enabling it to produce a finished tobacco rod of the type required for HTP. “We have found that coordinated testing with Primary and Secondary experts in one location is a very focused and effective approach. The testing process offers almost instant feedback, which is a real benefit,” says Patrick Fricke, who is in close contact with customer representatives.
Answers to recon questions
Working with recon film raises various questions for companies in the tobacco industry. One of these is whether it is worth purchasing a plant of their own in order to overcome bottlenecks in the supply of recon film. Is it always more expensive to purchase the film than manufacture it in-house? Might it be easier to introduce alternative flavors if you have your own plant? The answers to these questions only become clear when you know the true capabilities of production plants for recon film.